Terms of Service

Our services

New Direction AI provides AI advisory and implementation services, which currently include: a free AI Readiness Assessment, a free Mini-Assessment, a paid AI Tools Assessment, Implementation and Growth projects, an AI Concierge retainer, and AI Training, Workshops, Strategy, and Governance engagements. The specific scope, deliverables, price, and timeline of any paid engagement are set out when you book or in a separate proposal or agreement, which will govern if it conflicts with these Terms.

Free assessments

The AI Readiness Assessment and the Mini-Assessment are provided free of charge, as a starting point. They are informational and do not create an ongoing obligation on either side. We provide them in good faith based on the information you give us, and the value you get depends in part on the accuracy and completeness of that information.

Paid services and the assessment guarantee

Paid services are described and priced at the point of booking or in a proposal.

Implementation and Growth projects are priced by scope, typically in the range stated on the relevant page, and are confirmed in a per-project scope and price before work begins.

The AI Concierge is a month-to-month retainer with limited spots. It continues until either party ends it, and it covers ongoing, incremental work as described on its page; large, defined builds are scoped separately as Implementation projects.

Training, Workshops, Strategy, and Governance engagements are scoped to your organization and priced per engagement.

Payment

Fees are due as set out at booking or in your proposal. Payments are processed through Stripe. Unless stated otherwise, fees are in Canadian dollars and exclusive of any applicable taxes. Late or failed payments may pause or suspend work.

Bookings, cancellations, and rescheduling

If you book a call or session, please give reasonable notice to cancel or reschedule.

Your responsibilities

To get the most from our services, and for us to deliver them, you agree to:

• Provide accurate, complete, and timely information.
• Have the authority to share any business information you provide.
• Review recommendations and any AI-generated output before relying on or acting on it.
• Use anything we provide lawfully and within any third-party tool’s own terms.

Nature of our advice, and no professional advice

We provide practical AI advisory and implementation services. We are not a law firm, accounting firm, or licensed financial advisor. Where our work touches privacy law, compliance (including PIPEDA and Bill C-27), or similar areas, we help you get practical and ready, but we do not provide legal, accounting, or regulated professional advice, and our materials are not a substitute for advice from a qualified professional. You are responsible for obtaining that advice where you need it.

About AI-generated output

Our work involves third-party AI tools. AI tools are powerful but imperfect: they can produce output that is inaccurate, incomplete, or out of date. We apply our judgment and experience to what we deliver, but you are responsible for reviewing recommendations and any AI-assisted output before acting on it. Except for the specific $999 assessment guarantee described above, we do not guarantee any particular business result, ranking, revenue, or outcome, since those depend on many factors outside our control, including how recommendations are implemented.

Intellectual property

The content on our website, including text, graphics, and branding, is owned by New Direction AI and may not be copied or reused without permission.

For paid engagements, unless your proposal says otherwise: the reports, systems, and materials we create specifically for you become yours to use in your business once fully paid. We retain ownership of our own underlying methods, templates, know-how, and any general tools or components we reuse across clients, and we may continue to use the general skills and knowledge developed through our work. Third-party tools we recommend or set up remain subject to their own licenses and terms.

Confidentiality

We treat the non-public business information you share with us as confidential and use it only to provide our services. We ask that you treat our non-public materials and methods the same way. This does not apply to information that is public, already known, or required to be disclosed by law.

Limitation of liability

To the fullest extent permitted by law, New Direction AI is not liable for any indirect, incidental, special, or consequential damages, or for lost profits, revenue, or data, arising from your use of the website or our services. Our total liability for any claim arising from an engagement is limited to the amount you paid us for that engagement. Nothing in these Terms limits liability that cannot be limited under applicable law.

Indemnification

You agree to indemnify and hold New Direction AI harmless from claims arising out of your misuse of the website or services, your breach of these Terms, or your violation of any law or third-party right.

Third-party tools and links

Our services often involve third-party tools and websites. We are not responsible for those tools or sites, their availability, or their terms, and your use of them is subject to their own agreements.

Termination

You may stop using our website and services at any time. We may suspend or end access or an engagement if you breach these Terms or fail to pay. Terms that by their nature should survive (such as intellectual property, confidentiality, and limitation of liability) will continue after an engagement ends.

Changes to these Terms

We may update these Terms from time to time. When we do, we will change the "Last updated" date above. Continued use of the site or our services after a change means you accept the updated Terms.

Governing law

These Terms are governed by the laws of the Province of British Columbia and the federal laws of Canada that apply there, without regard to conflict-of-laws rules. Any dispute will be handled in the courts of British Columbia.

Contact us

Questions about these Terms:

See also our Privacy Policy.