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Learn About the AssessmentAbout / Meagan Mason
I’ve spent two decades finding a better way to do the work.Now I do it with AI.
I’m Meagan Mason. Before AI, I spent years in manufacturing and engineering, taking apart how work actually gets done and rebuilding it to be faster, safer, and simpler. New Direction AI is that same instinct pointed at a new set of tools, for small businesses and organizations that want AI to actually save them time, not add to the pile.
- Designed
- Finding better ways to do the whole job
- Measured
- Cutting waste and proving it truly worked
- Run
- Running a small business of my own too
- Taught
- Making complicated tools simple to use
The track record
My job was always to make the work better
For a big part of my career I was a tooling designer and project manager in aerospace. The work was exactly what it sounds like: take a process people were already doing, watch how the whole job ran from start to finish, and find the friction. Then I’d build the tools and procedures to fix it and redesign the entire work cell around an easier, safer way to do it.
None of that was guesswork. Every redesign was documented, and the results were tracked, the efficiencies gained and the hours saved, so we knew whether it actually worked. That’s the discipline lean manufacturing and Six Sigma drill into you: don’t just change things, prove they’re better.
That is the same thing I do now, with different tools. Look at how the work really happens, find where the time is leaking, and put a better system in its place, one you can see working.
The method, then and now
Watch the real job
Start to finish, how the work actually runs, not how the org chart says it does.
Find the friction
Where time leaks, where errors happen, what everyone dreads on Monday.
Build the better way
Tools and procedures put in place around an easier, safer version of the job.
Prove it worked
Documented, with the hours saved tracked. Don’t just change things, prove they’re better.
On a shop floor or a process in a small business, the sequence doesn’t change.
Not from the outside
I run a small business too
New Direction AI isn’t the only thing I run. I own and operate my own small business, so I’m not advising you from the outside. I know the reality of it: limited hours, wearing every hat, and having to figure out for myself which tools are actually worth it and which just eat an afternoon.
I put the exact same mindset to work there that I bring to yours, find the friction, fix it, keep what works. The AI calls I help you make are the same ones I’m making for my own business.
- Then
Manufacturing & aerospace
Tooling design, and redesigning how the work runs.
- Next
Digital & my own business
Full stack, SEO and ecommerce, and running my own.
- Now
AI applied
The same efficiency work, in my business and yours.
Why it matters to you
What that background means for your business
Most people arrive at AI from the technology side, excited about the tool. I arrive at it from the process side, asking a plainer question: what’s actually eating your time, and what’s the simplest thing that fixes it?
That’s a manufacturing habit, and it travels well. Whether it’s a repair cell or a small business drowning in admin, the method is the same: understand the real workflow, find the waste, build a system around it, and document it so it holds up after I’m gone.
It’s why the recommendations I make are specific and practical, not a pile of impressive tools you’ll never use.
The usual approach
- Starts from the technology.
- Leads with an impressive tool list.
- Ends when the demo ends.
- Measures excitement.
How I work
- Starts from your workflow.
- Recommends the simplest thing that fixes it.
- Documents it so it holds after I’m gone.
- Measures the hours you get back.
Teaching
I’ve also spent years teaching this kind of thing
For several years I developed and taught technical curriculum to adult learners, taking complicated technical material and making it usable for people who needed to actually apply it. That’s a big part of why the training and workshop side of this business exists. Explaining a system clearly, so a team can run it themselves, is its own skill, and it’s one I’ve been doing for a long time.
Straight answer
The honest part
AI for small business doesn’t have a settled playbook yet. Anyone who tells you they’ve got it all permanently figured out is selling you something, because the tools genuinely change month to month. What I can promise is that I stay current, I work with these tools every day, and I won’t recommend something I wouldn’t use myself.
I’d rather tell you plainly where things stand, including where a tool isn’t ready or isn’t worth it, than oversell you on hype. That honesty is easier to give when your background is in measuring whether something actually worked, not in selling the idea of it.
- I stay current, because the field moves monthly
- I use these tools every day myself
- I’ll tell you when a tool isn’t worth it
Where I work
Based in the BC Interior, working across Canada
I’m based in Kamloops. The small-business assessments are delivered remotely by call and written report, so I work with businesses across British Columbia, and the strategy, governance, and training engagements are available to organizations across Canada. Home base is the Interior; the work isn’t limited to it.
- Small-business assessments
- Across BC, remote
- Strategy & governance
- Across Canada
- Training & workshops
- Across Canada
- Home base
- Kamloops, BC
Two free ways to start
If that sounds like the right fit
The best way to see whether I can help is to start small and free. Take the AI Readiness Assessment for a quick read on where your business stands, or book a call if you'd rather talk it through. No pitch, just a clear next step.
- 15 minutes, no obligation
- An honest answer on fit
- One free tool recommendation
No pitch. No pressure. Just a useful next step.